We have learned a lot about the history of social media and how everything was created. Last week we learned about the Howard Dean campaign and how it was very successful in putting up numbers using social media but there was no results. Here we see how the Obama campaign is changing the game.
Reading the Slotnick and Gueorguieva articles, we learn about the tools that social media provides. In Slotnick’s article, she talks about YouTube and Myspace. There is a different user demographic for the both of them. And also the fact that a lot these venues of social media cut a lot of cost in advertising money. YouTube also allows candidates to directly speak to audiences in a more convenient setting. MySpace added the social part of networking. It was interesting to read this article because it was written before the 2008 elections with Obama.
In contrast, the Gueorguieva article was written when the 2008 elections were occurring. It compared the way Obama had used social media to the Dean campaign and the other candidates in the race. Gueorguieva pointed out the number of Facebook friends that Obama had compared to the other candidates was almost quadrupled in every instance. We can also see how successful Obama was able to strategically turn these numbers into votes. A reoccurring theme of the prominent differences between tactical and strategy theories is being portrayed here again and in this case, supported.
I agree with both of these articles and their views on how social media is being a huge change in how election campaigns are being approached. I think that this upcoming election is going to have game changing and innovative ways that these candidates use social media. I think with the invention of many different new and influential applications, in particular, location based applications like Foursquare have the potential to revolutionize the way campaigns are conducted yet again