Let it be said for the umpteenth time, Clay Shirky’s idea that media is only utilized once it’s become technologically boring, is supported ny yet another one of our readings. Shirky suggests that media has to be understood, and as Nielson suggests, is common place.
Tools such as email and search engines have become “increasingly mundane,” (Nielson, 9). We take them for granted, we utilized them, almost over-utilize, and expect them to work. I remember a time, when the internet was new and fresh, when email and search engines were the extent of “the internet.” I would sit staring at my email inbox, email@example.com, refreshing it, hoping I had gotten an email. I’m also not entirely sure what I did before google blew up, making my life so much simpler. The original search engines, yahooligans (yes not just yahoo, but yahooligans, with special features for kids, ultravista, etc, were not terribly user-friendly. However, we have emerged into a new era.
Or have we?
I find it terribly intriguing, the results of Nielson’s study of political campaigns. The same media that has been around for almost 2 decades is still the most utilized. The media she labels “mundane” run our lives. I find unsettling, because I hope for progress, and yet reassuring all at the same time. Email, now gotten to our phones, is the plague that we put upon ourselves. It keeps us ever connected, and available To think there was a time when we died to just to hear the cliché “you got mail.” (i’m not old enough to have had an AOL). This type of media made all the difference in mobilizing candidates, and as I’ve seen in my own personal life and professional life (internships and on campus jobs), it’s essential. What did we do before?
What will the world look like in 10 years? Will be continue to be heavily dependent upon email AND will Facebook have been wiped off the map?