Monthly Archives: September 2012

The Twitter Fake Out

Twitter is the most recent social networking platform to take over online and mobile services. It has become a main news resource as well as a social networking and marketing tool that is utilized on an international level. Twitter has … Continue reading

Posted in Winter 2012 | Leave a comment

Tactical Versus Strategic Metrics

In the Dave Karpf reading, Measuring the Success of Digital Campaigns, the author analyzes the differences in the measures used to gauge levels of digital activism. Karpf discusses tactical and strategic metrics, and he argues that activism is often too … Continue reading

Posted in Winter 2012 | Leave a comment

The True Effects of Social Media of Civic Engagement

In “Measuring the Success of Digital Campaigns”, Dave Karpf discusses online presence, specifically with relation to Twitter, the latest social media platform. He begins by discussing the different aspects of Twitter (tweets, retweets, followers, etc.) and moves quickly into how … Continue reading

Posted in Winter 2012 | Leave a comment

Toward an Intellectual Middle Ground

In “Measuring the Success of Digital Campaigns” by Karpf, he discusses, first, how Twitter works and how influential certain users may be. He first explains how to utilize Twitter and what goals users should have (retweets and obtaining followers). He … Continue reading

Posted in Winter 2012 | 1 Comment

The Role of Social Media in the Arab Spring

In Measuring the Success of Digital Campaigns David Karpf describes what makes a digital campaign successful. He outlines two different ways to assess a campaign—tactical and strategic measures. Tactical metric is when you measure the raw number of traffic a … Continue reading

Posted in Fall 2012, Week 5 | 2 Comments

The Internet to Users and Bloggers

  In “Realizing the Social Internet? Online Social Networking Meets Offline Social Capital”, John Pasek, Eian More and Daniel Romer, study how interactions on the Internet influence young adults.  They particularly pay attention to see how the three factors of … Continue reading

Posted in Winter 2012 | Leave a comment

Becoming Involved in the Age of Digital Activism

In Digital Activism Decoded, Dave Karpf first discusses whether or not the wide array of tools provided by the Internet actually makes political activism any more successful than it was before the digital revolution. He explains that there are two … Continue reading

Posted in Winter 2012 | Leave a comment

Strategies to Cater Towards the Individual Within the Collective Group

The past decade has led to the expansion of digital media and even more specifically, the creation of multiple social media sites. With the advancement of this technology, simple communication has been transformed through the digital world. Individuals are now … Continue reading

Posted in Winter 2012 | Tagged , | 1 Comment

Social Activism on Social Networks

Karpf’s article discusses the challenges faced in the digital revolution in terms of measuring online campaigns/activism.  He outlines two categories of measurement 1. Tactical: the number of visits/followers/retweets/posts and 2. Strategic Metrics: measure success by clarifying how online tactics will … Continue reading

Posted in Winter 2012 | Tagged , | Leave a comment

Week 4: Personalized Content and the Internet

The readings this week examine how the Internet as evolved into a tool of personalization. An environment that allows users to see news, advertisements, etc. that are personalized to their interests. While some may view this technology advancement as positive, … Continue reading

Posted in Fall 2012, Week 4 | 7 Comments

How is collective action really affected?

In Eli Pariser’s The Filter Bubble, different methods Amazon, Facebook and Google use to figure out what is personally relevant to consumers are discussed. All three of these gigantic websites use different methods to aggregate data they have, can purchase … Continue reading

Posted in Winter 2012 | Tagged , | 3 Comments

Are you really politically informed?

The rise of new media into mainstream culture has without a doubt brought innovative engagement to political action According to Morozov in, Orwell’s Favorite Lolcat, in the past television provided valuable, political information to the masses. Morozov said,  “Most Americans … Continue reading

Posted in Winter 2012 | 6 Comments

A middle ground between Authoritarian and Democratic media/ Week 4

         In the reading titled The Net Delusion: The Dark Side of Internet Freedom, Morozov speaks about the ideas of Markus Prior.  Prior tells readers that in the past, citizens in the west listened about politics on … Continue reading

Posted in Winter 2012 | Leave a comment

From Open Access to Profit Margins

Eli Paiser’s The Filter Bubble outlines the complex algorithms and systems with determine the content users see on the internet. From Google’s PageRank which decides if you’ll see Seal the singer or a seal cub, to Facebook’s Edgerank which number … Continue reading

Posted in Fall 2012, Week 4 | 3 Comments

Come On and Take a Free Ride

As we grow up, one of the things we are all taught is that “nothing in life is free”.  Naturally, when something appears to be available with no additional costs, it is human nature to take advantage. In Smart Mobs, Howard … Continue reading

Posted in Winter 2012 | Leave a comment

Say Hello to My Little Friends: Mobs and Social Capital

Unattached to a preceding term, a mob simply refers to a group of people, stemming from the Latin term mobile vulgus meaning fickle commoners. Coining the two-part term, “smart mob” Howard Rheingold investigates how a mob can act intelligently and … Continue reading

Posted in Fall 2012, Week 3, Weekly Responses | Leave a comment

Publish-then-filter: how do we filter?

Are we better or worse off in a world where groups can easily form without social approval?  Shirky raises this question in Chapter 8 of Here Comes Everybody, and how he addresses the question interested, but also slightly confused me.  … Continue reading

Posted in Fall 2012 | 3 Comments

Changing Social Capital and Collective Action

Shirky discusses the necessary complex interaction of a promise, tool, and bargain with the users in order for a group to be successful. The promise must offer a more valuable lifestyle in some way than he or she currently leads … Continue reading

Posted in Fall 2012, Week 3, Weekly Responses | 3 Comments

The Anybody, Anywhere Times

News is not just for the big guys anymore.  As the title of chapter three of Clay Shirkey’s Here Comes Everybody clearly states, “everyone is a media outlet.” (pg. 55) In this chapter, Shirkey explains how amateur weblogs are now … Continue reading

Posted in Winter 2012 | 6 Comments

Week 3: The Absence of Social Pressure

This morning on Ellen, I saw the perfect example of one of the main points of discussion for Clay Shirky’s “Here Comes Everybody”.  Shirky explains that group formation has become easier and faster with the use of new media today.

Posted in Fall 2012, Week 3 | Tagged , , | 4 Comments

Towards a Digital Utopia

In Rheingold’s Chapter 2, he discusses at length the idea of Collective Action Problems. A collective action problem arises when a group would benefit from acting collectively (the action being impossible for an individual to take on alone) but action … Continue reading

Posted in Winter 2012 | Leave a comment

Promise, Tool, Bargain and the Success of Groups

In Chapter 11 of Here Comes Everybody, Shirky states that in order for a group to be successful, it must hold three major elements: a promise, a tool, and a bargain. The promise is essentially the reason why anyone would … Continue reading

Posted in Fall 2012 | Leave a comment

Social Capital and the Effectiveness of Groups

One of the aspects of Shirky’s chapter 8 that interested me the most this week was the discussion of social capital and its decline, and how this lead people to think about the Internet as a potential solution.  Social capital … Continue reading

Posted in Fall 2012 | 2 Comments

How dangerously easy are online social tools to use for building communities?

Shirky argues that online social tools are solving the dilemma of decreased social capitol by allowing groups of people to easily connect based on similar interests. Shirky demonstrates how this can be both positive and negative. Shirky offers the examples … Continue reading

Posted in Winter 2012 | 1 Comment

Can a trending topic create a social movement?

Through the growth of technology and communication the inkling of an idea can become a full-scale movement. By looking at Shirky’s earlier discussions on communications and broadcast media, and later discussions of promise, tool, and bargain we can see how … Continue reading

Posted in Winter 2012 | 2 Comments

Advantages and Disadvantages of On-Line Groups

The need for social interaction is a basic human necessity. In the eight Chapter of Shirky’s Here Comes Everybody, he discusses platform the internet has provided where individuals with unique interests can gather and discuss related topics and potentially form … Continue reading

Posted in Winter 2012 | 1 Comment

What Can We Create?

In chapter four of Clay Shirky’s Here Comes Everybody the author looks at the concept of user-generated content. Shirky discusses this concept in the context of amateurs utilizing social media tools to publish their own content and distributing it to … Continue reading

Posted in Winter 2012 | Leave a comment

The Future of Coordinating Group Activity

When reading Chapter 8 of Shirky’s Here Comes Everybody, I was particularly interested in how driving collective action and coordinating group activity can be destructive and cause social dilemmas instead of solutions. I thought Shirky’s discussion about how social gatherings … Continue reading

Posted in Winter 2012 | 1 Comment

Prisoner’s Dilemma and Coordination

In Clay Shirky’s Here Comes Everybody, he talks about the popular decision making dilemma, Prisoner’s Dilemma, that people often face in the real world. In the Prisoner’s Dilemma, two people are questioned about who committed a crime that they both … Continue reading

Posted in Winter 2012 | Leave a comment

Working Together

In chapter eight of Here Comes Everybody, Clay Shirky goes deeper into his discussion of groups by explaining the characteristics of groups – “plausible promise, an effective tool and an acceptable bargain,” (260). While the promise drives people to participate … Continue reading

Posted in Winter 2012 | Leave a comment