Monthly Archives: September 2012

The Twitter Fake Out

Twitter is the most recent social networking platform to take over online and mobile services. It has become a main news resource as well as a social networking and marketing tool that is utilized on an international level. Twitter has … Continue reading

Posted in Winter 2012 | Leave a comment

Tactical Versus Strategic Metrics

In the Dave Karpf reading, Measuring the Success of Digital Campaigns, the author analyzes the differences in the measures used to gauge levels of digital activism. Karpf discusses tactical and strategic metrics, and he argues that activism is often too … Continue reading

Posted in Winter 2012 | Leave a comment

The True Effects of Social Media of Civic Engagement

In “Measuring the Success of Digital Campaigns”, Dave Karpf discusses online presence, specifically with relation to Twitter, the latest social media platform. He begins by discussing the different aspects of Twitter (tweets, retweets, followers, etc.) and moves quickly into how … Continue reading

Posted in Winter 2012 | Leave a comment

Toward an Intellectual Middle Ground

In “Measuring the Success of Digital Campaigns” by Karpf, he discusses, first, how Twitter works and how influential certain users may be. He first explains how to utilize Twitter and what goals users should have (retweets and obtaining followers). He … Continue reading

Posted in Winter 2012 | 1 Comment

The Role of Social Media in the Arab Spring

In Measuring the Success of Digital Campaigns David Karpf describes what makes a digital campaign successful. He outlines two different ways to assess a campaign—tactical and strategic measures. Tactical metric is when you measure the raw number of traffic a … Continue reading

Posted in Fall 2012, Week 5 | 2 Comments

The Internet to Users and Bloggers

  In “Realizing the Social Internet? Online Social Networking Meets Offline Social Capital”, John Pasek, Eian More and Daniel Romer, study how interactions on the Internet influence young adults.  They particularly pay attention to see how the three factors of … Continue reading

Posted in Winter 2012 | Leave a comment

Becoming Involved in the Age of Digital Activism

In Digital Activism Decoded, Dave Karpf first discusses whether or not the wide array of tools provided by the Internet actually makes political activism any more successful than it was before the digital revolution. He explains that there are two … Continue reading

Posted in Winter 2012 | Leave a comment