This week’s readings emphasized the importance of online campaigning, especially in terms of rallying support and votes for candidates running for office. Prior to the Internet, people of different geographical locations were not able to interact and correspond with one another as easily. Now, people can gather online and now there is a “victory of affinity over geography” (Shirky, 2007). Blogging has now become a primary activity in the political realm and can carry key importance in deciding who comes out on top in voting. Blogs are interactive in that they get the people committed and involved, by not only attaching a human voice to a candidate but by also making the viewers feel engaged in a topic (Trippi, 2008).
Blogs can range from personal to political, which is effective in that gets activists involved in both aspects of issues that are pertinent in deciding on a candidate to vote for (Trippi, 2008). It is a well known fact that candidates are not merely evaluated on political performance, but on aspects of their personal lives, such as past relationships, kids, family affiliation, etc. Blogs can help voters evaluate these aspects more comprehensively. One of the reason’s Dean lost was because voters simply didn’t like him, which shows how devastating personal likability can be for a candidate (Shirky, 2007).
It is important to recognize that the Internet and blogging are crucial in campaigning; however, can blogging reveal too much about a candidate? Sometime’s it’s easier to think of a candidate as a figure that has a job to do, rather than a father, mother, wife, etc. Is there any way that blogging can be a little too revealing and thus hinder the chances of them getting re-elected? What consequences can there be for revealing too much through blogs?