Monthly Archives: March 2013

Disguising Activism through Social Media

            The overwhelmingly consensus from the readings seems to be that social media is neither the catalyst for revolutions or a tool for serious protesting. The credit Twitter has received for the Iranian protests in 2009 … Continue reading

Posted in Winter 2012 | 2 Comments

The Necessity of Bridging Traditional and New Social Media

In this class, we have learned the strengths and weaknesses of using social media as a campaign tool. In analyzing the strengths and weaknesses, it is important to note the timeliness of using certain social media. For example, unlike Dean’s … Continue reading

Posted in Winter 2012 | 2 Comments

Is social media just a tool, or an essential part of future campaigns?

Social media has had a huge effect on political campaigning, as we have discussed over the course of this class.  The readings for this week focused mainly on the impact that the emergence of social media into the mass population … Continue reading

Posted in Winter 2012 | Leave a comment

Internet Politics

Social media has changed Internet politics forever.  It has given politicians a powerful marketing tool with low costs all while being an important and integral part of American life.  For week 10 readings, different authors measure the effectiveness of this … Continue reading

Posted in Winter 2012 | 3 Comments

Measuring Success in Social Media

The emergence of social media has provided business, organizations, and politic groups with a cost effective and powerful marketing resource. It allows users to post instantaneously and personalize their campaigns with ease; and while social media provides users with an … Continue reading

Posted in Winter 2012 | 3 Comments

Internet Use in Campaigns: Presidential Campaigns v. Legislative Campaigns

After reading Hernson, Stokes-Brown, and Hindman’s article “Campaign Politics and The Digital Divide: Constituency, Characteristics, Strategic Considerations, and Candidates Internet Use in State Legislative Elections,” I couldn’t help but contrast the importance of Internet use to the results of the … Continue reading

Posted in Winter 2012 | Leave a comment

The Importance of Analytics in a Digital Campaign

Social media seems to have a pretty significant effect on political campaigning, as we have now learned about in several ways. It’s an efficient and cost-efficient method to spread awareness, but it must be monitored and tracked for its ability … Continue reading

Posted in Winter 2012 | 2 Comments

Emerging Social Media in Political Campaigns

This weeks readings focused largely on the impact that social networking sites have on political campaigns. In the 2008 election, Barack Obama largely employed social media such as Facebook to further his messages to the public (Steinhauer). Obama had a … Continue reading

Posted in Winter 2013 | 1 Comment

Essential Considerations in Online Campaigns

This week’s reading focused specifically on how different candidates have utilized online social networks and other emerging online media in their campaigns in recent elections.  The TechPresident reading by Scola discusses the details of how Blue State Digital—a firm that … Continue reading

Posted in Winter 2012 | 2 Comments

The “Insta-Tweet” as an Emerging Tool of Political Communication

Ever heard the question, “If a tree falls in a forest and no one is around to hear it, does it even make a sound?” How about the question, “If a Republican House Representative tweets but only reaches a small … Continue reading

Posted in Winter 2012 | 2 Comments

How Necessary is Blue State Digital?

One of the most interesting things, I thought, that we read this week was about Blue State Digital and how the agency has made it incredibly easy for political campaigns, small and large, to build online communities and advertise their … Continue reading

Posted in Winter 2012 | 1 Comment

Political Advertising, Social media and the Internet

Online political advertising has evolved along with social media. In his article, Vassia Gueorguieva writes about how candidates in the 2006 election used the two biggest social media sites at the time (Myspace and Youtube) to great effect. Gueorguieva discusses … Continue reading

Posted in Winter 2012 | 1 Comment

The Social Media-ist

The Internet has been, and will increasingly be, an important source for political news for people of all ages. Specifically, social networking sites are becoming more and more critical to both candidates and voters alike. Such sites as YouTube, MySpace, … Continue reading

Posted in Winter 2013 | 3 Comments

Online Campaigns

While online campaigns can have many advantages, there are also severaldisadvantages that can arise with the use of digital mediums as part of a campaignstrategy. As Geuorguieva discusses, online campaigning is a relatively low-costway of increasing name recognition amongst a … Continue reading

Posted in Winter 2012 | 2 Comments

Relevance, Persistence, and Engagement.

Relevance, Persistence, and Engagement are the three essential factors that landed President Obama in the White House.  Within the Lutz reading, we are taken on an in depth analysis and breakdown of how Obama not only utilized social media and … Continue reading

Posted in Winter 2012 | 1 Comment

Managing the Internet in Elections

Throughout or generation the Internet has become an increasingly powerful tool. Today it allows users from all over the world to publish content and create online networks with people with similar interests. As the rise of the Internet really hit … Continue reading

Posted in Winter 2012 | 1 Comment

I’m Friends with Obama on Facebook, are You?

From time to time, Barack pops up in my e-mail inbox addressing me by name. In his 2008 campaign, I watched a youtube campaign video http://www.youtube.com/watch?v=SsV2O4fCgjk  and I started to feel ownership over my citizenship and began to become interested in the … Continue reading

Posted in Winter 2012 | 4 Comments

Elections, Now and Then

The Internet has been a tool that has progressively gained stamina throughout the years and multiple elections. Candidates have learned to use this technology for a variety of reasons, from funding to strategy to communication with voters. However, more has … Continue reading

Posted in Winter 2012 | 3 Comments

Taming the Beast

Innovations in technology have consistently forced American politicians to change their campaign strategy. As soon as strategists appear to have tamed an outlet, something new creates havoc. The printing press, television, and now the Internet have forced candidates to adapt … Continue reading

Posted in Winter 2012 | 2 Comments