Monthly Archives: March 2013

Disguising Activism through Social Media

            The overwhelmingly consensus from the readings seems to be that social media is neither the catalyst for revolutions or a tool for serious protesting. The credit Twitter has received for the Iranian protests in 2009 … Continue reading

Posted in Winter 2012 | 2 Comments

The Necessity of Bridging Traditional and New Social Media

In this class, we have learned the strengths and weaknesses of using social media as a campaign tool. In analyzing the strengths and weaknesses, it is important to note the timeliness of using certain social media. For example, unlike Dean’s … Continue reading

Posted in Winter 2012 | 2 Comments

Is social media just a tool, or an essential part of future campaigns?

Social media has had a huge effect on political campaigning, as we have discussed over the course of this class.  The readings for this week focused mainly on the impact that the emergence of social media into the mass population … Continue reading

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Internet Politics

Social media has changed Internet politics forever.  It has given politicians a powerful marketing tool with low costs all while being an important and integral part of American life.  For week 10 readings, different authors measure the effectiveness of this … Continue reading

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Measuring Success in Social Media

The emergence of social media has provided business, organizations, and politic groups with a cost effective and powerful marketing resource. It allows users to post instantaneously and personalize their campaigns with ease; and while social media provides users with an … Continue reading

Posted in Winter 2012 | 3 Comments

Internet Use in Campaigns: Presidential Campaigns v. Legislative Campaigns

After reading Hernson, Stokes-Brown, and Hindman’s article “Campaign Politics and The Digital Divide: Constituency, Characteristics, Strategic Considerations, and Candidates Internet Use in State Legislative Elections,” I couldn’t help but contrast the importance of Internet use to the results of the … Continue reading

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The Importance of Analytics in a Digital Campaign

Social media seems to have a pretty significant effect on political campaigning, as we have now learned about in several ways. It’s an efficient and cost-efficient method to spread awareness, but it must be monitored and tracked for its ability … Continue reading

Posted in Winter 2012 | 2 Comments