The emergence of social media has provided business, organizations, and politic groups with a cost effective and powerful marketing resource. It allows users to post instantaneously and personalize their campaigns with ease; and while social media provides users with an array of options, it is up to the user to develop their own social media strategy. Once they have developed a strategy they must determine how effective their campaign is.
We learned in the Karpf reading about the different measurements that are used in determining social media impact and presence – strategic and tactical measurements (Karpf). The correct use of these measurements in addition to being aware of those on social media aided the presidential campaign for Obama in 2008. In knowing that social media is one of the main sources for those under 30 in obtaining political information (Neilsen), the Obama campaign knew that needed to included information in social media in as many ways as they could. In knowing that those over 30 are using social media more and more for information (Neilsen), the Obama campaign was able to understand the importance and weight that a strong social media campaign can have on an election process.
Many will argue that strong social media presence is essential to an effective political campaign, while others would say it is just another campaigning tool. My question is – do you feel you can have a successful campaign if you target user under 30, users over 30, or both? Do you think that political social media campaigns can use their target audiences and strategic and tactical measurements to be successful, or is there more to it?