Monthly Archives: March 2013

Emerging Social Media in Political Campaigns

This weeks readings focused largely on the impact that social networking sites have on political campaigns. In the 2008 election, Barack Obama largely employed social media such as Facebook to further his messages to the public (Steinhauer). Obama had a … Continue reading

Posted in Winter 2013 | 1 Comment

Essential Considerations in Online Campaigns

This week’s reading focused specifically on how different candidates have utilized online social networks and other emerging online media in their campaigns in recent elections.  The TechPresident reading by Scola discusses the details of how Blue State Digital—a firm that … Continue reading

Posted in Winter 2012 | 2 Comments

The “Insta-Tweet” as an Emerging Tool of Political Communication

Ever heard the question, “If a tree falls in a forest and no one is around to hear it, does it even make a sound?” How about the question, “If a Republican House Representative tweets but only reaches a small … Continue reading

Posted in Winter 2012 | 2 Comments

How Necessary is Blue State Digital?

One of the most interesting things, I thought, that we read this week was about Blue State Digital and how the agency has made it incredibly easy for political campaigns, small and large, to build online communities and advertise their … Continue reading

Posted in Winter 2012 | 1 Comment

Political Advertising, Social media and the Internet

Online political advertising has evolved along with social media. In his article, Vassia Gueorguieva writes about how candidates in the 2006 election used the two biggest social media sites at the time (Myspace and Youtube) to great effect. Gueorguieva discusses … Continue reading

Posted in Winter 2012 | 1 Comment

The Social Media-ist

The Internet has been, and will increasingly be, an important source for political news for people of all ages. Specifically, social networking sites are becoming more and more critical to both candidates and voters alike. Such sites as YouTube, MySpace, … Continue reading

Posted in Winter 2013 | 3 Comments

Online Campaigns

While online campaigns can have many advantages, there are also severaldisadvantages that can arise with the use of digital mediums as part of a campaignstrategy. As Geuorguieva discusses, online campaigning is a relatively low-costway of increasing name recognition amongst a … Continue reading

Posted in Winter 2012 | 2 Comments