We live in a society that relies heavily on the Internet, as the virtual reality that it has created has essentially become an extension of our own life and experiences. As heavy users of the Internet and social media websites alike we are constantly exposed to news, campaigns and various forms of activism. Throughout the article, “The brave new world of slacktivism,” Morozov presents the idea of slacktivism, which is, as he describes it, “an apt term to describe feel-good online activism that has zero political or social impact.” While Morozov believes that “slacktivism ” is the perfect form of activism for a “lazy generation” of dependent internet users who rather post status updates and sign petitions than the risk of arrest and violent consequences. However, I disagree. Slacktivism may lack traditional forms of activism like protesting and sit-ins, but it offers an alternative way of advocating for a cause in the 21st century mindset of Facebook statuses, tweets and email chains.
The Internet provides its users with the opportunity to come together and rally for a shared interest or cause. It is easier to reach out to hundreds (maybe even thousands) of people through social media outlets than in person, as one is more likely to notice and catch on through the Internet. While Morozov argues slacktivism gives a false impression of actually making a difference, I disagree. The Internet provides different methods of campaigning for a cause. For example, in The Filter Bubble, author Eli Pariser discusses a website that he created, called MoveOn. This website gives users the opportunity to create their own campaign, with an online petition that can be sent to virtually anyone. He argues that the combination of the Internet and collective action can help democratize the world. His website alone is a prime example of how ordinary people can support extraordinary causes simply by clicking a button.
While Morozov harshly decrees “slacktivism” for lazy, unconcerned and uninterested people, I firmly believe that advocating over the Internet is not only the way of the future, but a useful tool for online campaigning. Do people that participate in online activism actually care or are they looking for an easy way out?