Author Archives: lsteelepaddon

Week 7

As mentioned in a previous blog post, I am revisiting my interest in whether the online strategy of political campaigns differs at all from and if they should differ from brand campaigns (and why). Manteal and Davis have slightly dissimilar … Continue reading

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Week 6

Standage makes 2 points worthy of further exploration: 1)   At the end of Chapter 6, Standage states that increased and faster communication does not necessarily lead to a higher level of mutual understanding. 2)   Standage explained how the Crimean War, … Continue reading

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Week 5

In “Realizing the Social Internet? Online Social Networking Meets Offline Social Capital,” Pasek lays out 4 different but related hypothesis. 1) Young people using the Internet for information will exhibit higher levels of civic engagement, political knowledge, and interpersonal trust … Continue reading

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Week 4- mid-tail content

Layne Steele Paddon Morozov’s arguments about the powerful effects of entertainment-based internet practices, and internet censorship, begs the exploration of the parallel’s with the newly discovered mid-tail content. Morozov’s core argument of chapter 3 revolves around an individual’s urn for … Continue reading

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Week 3

Throughout chapters 7,8 & 9 Shirky argues the need,  fascination, and inclination humans have to form groups and bonds with others via social tools living on the internet.  Shirky claims the internet and more specifically social tools are extremely low … Continue reading

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week 2

Layne Steele Paddon Scholz’s “Infrastructure: Its Transformation and Effect on Digital Activism” succinctly summarizes the evolution of the internet from a military tool to a method of communication allowing millions of individuals to share any and all information simultaneously and … Continue reading

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